Privacy & Cookie Policy

Last Updated: March 2026

1. Who We Are

WPL (UK) Limited (“we”, “us”, “our”) is committed to protecting your privacy. We are the data controller responsible for your personal data.

Contact Details

WPL (UK) Limited Unit 4 Burnden Business Park Burnden Road Bolton Lancashire BL3 2RB

Email: sales@wpluk.com Phone: +44 1204 395955 Company Number: 04418647

2. What Data We Collect

Information You Provide

  • Name and job title
  • Company name
  • Email address
  • Phone number
  • Project details and specifications
  • Any other information you submit via our contact forms or email

Information Collected Automatically

  • IP address
  • Browser type and version
  • Operating system
  • Pages visited and time spent
  • Referring website
  • Device information

3. How We Use Your Data

We use your personal data for the following purposes:

  • Responding to enquiries and providing quotations
  • Delivering products and services
  • Sending project-related communications
  • Improving our website and services
  • Compliance with legal obligations
  • Marketing communications (only with your consent)

If you subscribe to our industry newsletter, we collect your email address, name (if provided), and industry preference to send you relevant project insights, technical guidance, and industry updates. Newsletter communications are sent from hello@wpluk-news.com, a domain operated by WPL (UK) Limited. You can unsubscribe at any time using the link included in every email.

Legal Basis for Processing

Under UK GDPR, we process your data based on:

  • Contractual necessity – to fulfil our obligations to you
  • Legitimate interests – to operate and improve our business
  • Legal obligation – to comply with applicable laws
  • Consent – for marketing communications

4. Cookies

Our website uses cookies to improve your experience.

Essential Cookies

Required for the website to function. Cannot be disabled.

Analytics Cookies

We use Google Analytics to understand how visitors use our website. This helps us improve our content and user experience. Google Analytics collects anonymised data including pages visited, time on site, and referring websites.

If you arrive at our website via a link in our newsletter, a subscriber identifier parameter may be included in the URL. This allows us to understand how newsletter subscribers interact with our website content. This data is linked to your email subscription and is processed by Kit (ConvertKit).

Advertising Cookies

We use Google Ads to deliver relevant advertising. These cookies track your activity across websites to show you personalised ads. Google may use this data to show you WPL ads on other websites you visit.

Google Ads & Remarketing

We use Google Ads conversion tracking and remarketing services. This means:

  • We track when website visits result from our Google Ads
  • We may show you targeted ads on Google’s network after you visit our website
  • Google uses cookies to serve ads based on your previous visits

You can opt out of personalised advertising by visiting: https://adssettings.google.com

You can opt out of Google Analytics by visiting: https://tools.google.com/dlpage/gaoptout

Managing Cookies

Most browsers allow you to refuse or delete cookies. Instructions can be found at: http://www.allaboutcookies.org

Disabling cookies may affect website functionality.

5. How We Share Your Data

We do not sell your personal data.

We may share your data with:

  • Service providers – hosting, IT support, marketing platforms (bound by confidentiality agreements)
  • Professional advisors – accountants, lawyers, insurers
  • Legal authorities – where required by law

Third-Party Services

6. Data Retention

We retain your personal data only as long as necessary:

  • Enquiry data: 2 years from last contact
  • Customer data: 7 years after last transaction (for legal and accounting purposes)
  • Analytics data: 26 months (Google Analytics default)
  • Newsletter subscriber data: retained until you unsubscribe or request deletion

7. Your Rights

Under UK GDPR, you have the right to:

  • Access – request a copy of your data
  • Rectification – correct inaccurate data
  • Erasure – request deletion of your data
  • Restrict processing – limit how we use your data
  • Data portability – receive your data in a portable format
  • Object – object to processing based on legitimate interests
  • Withdraw consent – where processing is based on consent

To exercise any of these rights, contact us at sales@wpluk.com.

We will respond within one month.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

9. International Transfers

Some of our third-party service providers (e.g., Google) may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office.

10. Links to Other Websites

Our website may contain links to external sites. We are not responsible for the privacy practices of other websites. Please review their privacy policies before submitting personal data.

11. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of our website constitutes acceptance of the updated policy.

12. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Website: https://ico.org.uk Phone: 0303 123 1113